Search Engine Optimization (SEO) is a key aspect in for today’s websites.
SEO can be defined as increasing awareness of your website on search engines.
Search engines are those handy sites we use to look up information. Examples are Google, Yahoo, Bing, Baidu, AOL and Ask.com. Many people rely on these sites to gain valuable information. Although search engines shouldn’t be used as primary sources for research, they lead us to several webpages that can be used as primary sources.
Search engines can be used at any time to find information, and can be used on various devices such as laptops, tablets and phones. The best part is that you can, literally, search for anything. The weather, maps, bibliographies, news and definitions for urban slang can all be found by first using a search engine.
Because of this, SEO is very important. If your business has a website, and hopefully it 
does, that website can be found by using a search engine. It may be that a person searched for your exact business, or it could be that they searched for a related topic and your business came up. For example, if you have a website for some divorce attorneys at the law office of Smith and Johnson, information about you business can be found by searching for “Law Office of Smith and Smith” or something related such as “Divorce Attorneys in my area.” SEO allows for your website to be shown in as many ways possible, but you have to remember that you are competing with the billions of other websites that are similar to yours as well.
The stronger your SEO, the easier it is for people to find out information about your business. This will also help to enhance your web traffic. Here are a few ways to strengthen your SEO:
Page Text
The text on your website is not only important for the actual website, but it is also plays an important role in SEO as well. Search engines will pick up text from your website to use on their pages when your site comes up in a search. Make sure your text is clear, concise and relevant to your page.
Page Tags
Page tags, also known as meta tags, can be managed from the back-end of your website. Search engines also get information about your website from tags. Tags also tell search engines the name of your website and web pages. Tags should be descriptive yet short and simple.
Clicks
Search engines show what’s most relevant to a person’s search first. This allows search results to change over time. The more clicks a search result or web page receives, the higher the search result’s position. The goal is to have the highest position possible because the lower the position, the less likely people are even look at your result information, which means your website won’t see much action. Most people search for something, then choose between the first few options of their results. Let’s be honest, how many times are you ever on page two or three of a Google search? The more refined the search, the more specific the answers. This is another reason why your website’s text is valuable.
Advertisements
Paying for an ad is another way to increase your SEO. However, it is important to remember that advertisements, usually, aren’t free. Many search engines will allow you to purchase ad space to allow your business to show up prior to the highest search results or in a side banner.
It’s a good idea to measure your website’s SEO. This can be done weekly, monthly, quarterly or whenever you like. Measuring your website’s SEO and comparing previous data to current data can help you know how increase your web traffic, which, overall, helps to make your site better.
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